Creating an Online Knowledge Community: 6 Tips for Association Executives

Overview
Presenters

Join Peach New Media as we discuss and guide you in the steps towards creating an engaging online community within your association. Whether you are hosting webinars, teleseminars, webcasts or podcasts, you stand to benefit greatly by creating a social conversation around that online educational content. There are right ways and wrong ways and planning is essential, so join us as we show examples, best practices and share with you tips that you can take into your own association TODAY.

Webinar Objectives

Recognize why creating an online community will help you sell more educational content

Understand what type of commitment an online community takes and determine if you are ready

Learn how to create a strategy, goals and ID your tactics within the community

Discover how to be goal-oriented in the development and management of your community

Webinar Information

Date Presented:

August 06, 2009 2:00 PM Eastern

Length:

1 hour

Dave Will

David Will is CEO of Peach New Media, a webinar and webcast production firm specializing in professional development programs with associations and demand generation for businesses.

He began his technologically oriented career in the Consumer Packaged Goods industry working with Sales Planning software for several companies including Kraft, Nielsen, Gillette, Ocean Spray, and Polaroid. Having received his MBA from The Pennsylvania State University, he applied his analysis software expertise to enterprise applications consulting with PriceWaterhouseCoopers for a few years. In 2001, with a glimpse into the future of conferencing technology, he started his venture forging the path to professionally produced webinars for demand generation and professional development.

Having worked with technology solutions for businesses and associations for 16 years, David is considered an expert in the conferencing space. David currently lives on the South Shore of Boston with his family, where he enjoys sailing and rounds of golf with 3 little boys.

Johnson Cook

Johnson Cook became the COO of Peach New Media in April 2009 when the company was created from a merger of Impact Media Solutions, the company Mr. Cook founded in 2001, and Boston Conferencing, a full-service webinar production company. The company has been providing online CLE professional services and technology for CLE providers and associations for over 8 years.

Johnson lives in a Northwest suburb of Atlanta with his wife and 2 young boys (Michael and Max) and enjoys flying general aviation airplanes around the country for business and pleasure.

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